May 8, 2011

Chrysler 300 - Homecoming by Wieden + Kennedy






The campaign for the new Chrysler 300 features aspirational stories of people who possess a capacity for hard work, like pro football player, Ndamukong Suh. In a spot titled, “Homecoming,” Suh proudly drives through his rainy hometown of Portland, Ore. in his new Chrysler 300, retracing his humble beginnings. As he drives, we see brief glimpses of his childhood room with pictures and a collection of sports trophies from his youth. As Suh pulls up to his parent’s home, his mother emerges from the house and greets him with a hug and a kiss.